From concept to implementation

Free standing display units (FSDUs) are standalone structures designed to showcase products in retail environments. Typically made from cardboard, FSDUs have become increasingly popular over the years due to the benefits they provide to both retailers and brands, especially in todays climate as brands try to stand out and get noticed. 

Some of the benefits of FSDUs include:

  1. Increased Visibility: FSDUs can help increase the visibility of products in-store by placing them in strategic locations. These standalone structures can be placed in high-traffic areas or near the point of purchase to capture the attention of shoppers.
  2. Improved Sales: FSDUs are an effective way to promote products and improve sales. By drawing attention to products, FSDUs can increase the likelihood of a purchase, especially for impulse buys.
  3. Versatility: FSDUs can be customised to suit the needs of specific products or promotions. They can be designed to hold a variety of products, and the graphics and messaging can be tailored to reflect the branding of the product or promotion.
  4. Cost-Effective: FSDUs are often a cost-effective way to promote products. They are typically made from low-cost materials, such as cardboard, and can be easily transported and assembled.
  5. Brand Awareness: FSDUs can help build brand awareness by featuring branded graphics and messaging. By creating a strong visual impact, FSDUs can help increase brand recognition and loyalty.

FSDUs are a popular and effective way to promote products, with so many advantages, it’s easy to see why  FSDUs have become a popular choice for retailers and brands.

If your looking at using FSDU’s in your next launch or campaign, be sure to see how we can help you.